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Preferred Blog

Preferred has been serving the Tinley Park area since 1991, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

AR Sets Up a New Reality

AR Sets Up a New Reality

You’ve probably heard of augmented reality by now. If you are a fan of sports on TV, especially. Every time your favorite team faces a 4th and 1, the lines that you may take for granted on the field is AR. It augments the image with overlays of information that makes what you are looking at more immersive. As businesses continue to evolve, integrating augmented reality can be a game-changer. Let's explore four compelling ways in which augmented reality can work wonders for businesses.

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Three Innovative New Technologies that Can Bring Your Business Value

Three Innovative New Technologies that Can Bring Your Business Value

Technology can be a huge benefit or an annoying hindrance for a business. It really depends on how it is maintained or used. Just like the PC in the 1980s, Internet access in the 1990s, and the advent of social media over the past decade or so, there are a couple interesting technologies that, if properly used for business, can bring substantial value for workers, customers, and the organization as a whole. Let’s take a look at three of them.

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Augmented Reality and Virtual Reality Are Immersive Engagement Powerhouses

Augmented Reality and Virtual Reality Are Immersive Engagement Powerhouses

Have you considered the use of augmented reality (AR) and virtual reality (VR) for your business? If so, you’re not alone—many small businesses are opting to use these technologies in new and exciting ways, particularly as it relates to engaging customers, enhancing products, and creating better training experiences. Let’s look into how your business can utilize AR and VR to its advantage.

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Tech Giants Are in on AR

Tech Giants Are in on AR

Augmented reality has been one of the most cited emerging technologies for the past few years. It was the technology that was supposed to fuel Google Glass, the failed attempt at creating a pair of revolutionary smart glasses. Since then, there hasn’t been much press about AR in the mainstream media and not much is known about major tech companies’ attempts to improve AR technology. 

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Do You Prefer Your Reality Augmented, or Virtual?

Do You Prefer Your Reality Augmented, or Virtual?

At the International Consumer Electronics Show (CES), new products (and the technologies that fuel those products) are put on display to give industry professionals a look to see what companies are working on. At CES 2018, held in Las Vegas, Band and Olufsen introduced their speakers-as-art-concept, Samsung unveiled a 146” television that is designed to take up a wall, and many companies, including Aura, introduced new smart home security products that are sure to get an intruder’s attention (over Wi-Fi).

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AR Technology May Be an Adequate Substitute to “Fancy Book Learnin’” [VIDEO]

b2ap3_thumbnail_ar_applications_400.jpgHow smart are smartphones really making us? If we’re honest with ourselves, most of us would admit that our mobile phones are more for entertainment and efficient communications, and less about actually being used to make ourselves smarter. Thanks to augmented reality technology becoming more accessible, perhaps smartphones will one day live up to their name.

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Is Augmented Reality the Future of Marketing?

Concocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

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      Best Places to Work - 5 YEARS STRONG!!

      Preferred is once again, honored for being a Best Place to Work for the fifth straight year!  Our team is what makes Preferred a Best Place to Work.  

      Daily Herald Suburban Business 2024 Best Places to Work Honorees The Daily Herald Suburban Business has announced the names of 51 companies, in 5 categories of competition, that are honored as the 2024 Best Places to Work in Illinois. This statewide survey and awards program was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state's economy, its workforce and businesses.