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At Preferred, it is our mission to help people achieve their greatest potential in work and life.

We are driven by the belief that when you work smarter, you live better. We wake up each day with a passion to help people work smarter by taking on their business technology hassles as our own. We share insights and provide practical solutions that enable people to work without inevitable technology hurdles, freeing them so they can get on with life outside of work, where life really matters – spending time with the people they care most about so they are able to enjoy life's journey together.

We accomplish this by delivering an exemplary customer experience, one where our customers are proud to recommend our service. We also focus on building a work environment that is the best place to work and invest for our employees. We strive to create a workplace where employees have an opportunity to perform, grow, and contribute to our shared success. Solid solutions and passionate people – these are the building blocks to providing excellent customer service in our business.

All of this rests on the foundation of what we believe about ourselves and our clients, and is achieved by living out our primary Core Values.

  • Excellence | People deserve a world class experience
  • Integrity | Do the right thing, all of the time
  • Rhythm | Working together, in alignment with company goals, at a sustainable pace
  • Passion | Love what you do, who you do it with, and who you do it for
  • Growth | Profitability for clients, company and employees

Our commitment to helping people achieve their greatest potential in work and life applies to our employees as well as our clients. Working together in a caring, open, honest environment where results matter is the kind of culture that drives high performance, celebrates success, encourages innovation, and attracts and retains great talent.

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