Big Data, Small Business

Big data has become an invaluable asset, not just for large corporations but also for small businesses. Using the vast amounts of data your business creates to help you make more effective decisions is easier than ever. In this month’s newsletter, we’ll look at how small businesses are tapping into the power of big data:

Customer Insights and Personalization

Understanding customer behavior is critical for any business. Small businesses can use big data analytics to better understand their customers' preferences, purchasing habits, and post-purchase feedback. It will allow businesses to better personalize their marketing efforts by understanding what exactly customers and prospects want. Overall, by using their data, they can enhance their ability to anticipate customer needs, which inevitably results in more satisfied customers. 

Operations and Cost Reduction

Anyone running a business understands that efficiency of operations goes a long way toward reducing costs and increasing customer satisfaction. Big data can help streamline things in several ways. First, it creates efficiency in the supply chain, which is a crucial element for any business. Big data can also work as background to automate processes that may not contribute directly to the profitability of their organization but are required tasks. Finally, it can give leaders insights into their timelines for maintaining and supporting key processes and resources a business relies on. 

Financial Decision-Making

Financial health is the backbone of any business. Big data analytics provide small businesses with tools to make informed financial decisions. First, by having access to historical purchases and other financial trends, businesses can predict how cash will flow, allowing them to manage finances more effectively. Big data can give leaders insights on how to price products and services to fit the needs of customers and can really go a long way toward reducing risk, as well.

Data Security and Compliance

With the increasing amount of data, ensuring its security and compliance with regulations is an important consideration for any organization to avoid fines and other threats to its sustainability. Certain data metrics can not only tell businesses how to protect their networks and the sensitive information housed on them, but they can also significantly improve a business’ ability to comply with the regulatory mandates they operate under.

If you want to use your data as a tool, but don’t know where to start, the IT professionals at Preferred can help. Give us a call at 708-781-7110 today to learn more.