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Preferred Blog

Preferred has been serving the Tinley Park area since 1991, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Innovation Can Take You to the Next Level

Innovation Can Take You to the Next Level

Most businesses need to confront IT innovation, as technology moves pretty fast. If you don’t have a plan to at least consider the technology, you could be easily left in the dust. In this month’s newsletter, we will discuss some pretty transformative technologies that are evolving quickly and can help your business improve its overall innovation. 

Customer Relationship Management

Building and maintaining strong customer relationships is extremely important for the success of small businesses. CRM systems help businesses organize, track, and manage customer interactions and data, enabling them to provide personalized experiences and improve customer satisfaction. By centralizing customer information and automating sales and marketing processes, CRM systems empower small businesses to retain customers and offer more effective customer-based programs that they may find beneficial. 

Business Intelligence

Data-driven decision-making is essential for small businesses to gain a competitive edge. Business Intelligence (BI) tools enable businesses to collect, analyze, and visualize data to derive valuable insights into customer behavior, market trends, and operational performance. By harnessing the power of BI tools, small businesses can make informed decisions, optimize processes, and identify new growth opportunities.


With cyberthreats increasing in frequency and sophistication, cybersecurity has become a top priority for businesses of all sizes. Small businesses are particularly vulnerable due to limited resources and expertise. Investing in robust cybersecurity platforms is becoming essential to successfully protect sensitive data, customer information, and intellectual property. From antivirus software and firewalls to encryption and employee training, small businesses must commit to implementing a multi-layered approach to cybersecurity if they want to thwart risks effectively.

Cloud Computing

Cloud computing has revolutionized the way businesses manage their data and applications. Small businesses can benefit immensely from cloud services, which offer scalability, flexibility, and cost-effectiveness. By migrating to the cloud, businesses can access their data and applications from anywhere, streamline collaboration among team members, and reduce infrastructure costs. Today’s cloud platforms provide businesses a wide range of services tailored to their needs.

IT brings a whole new perspective to business, and as technology evolves, you can find the right tech to help you manage your operations. If you would like to discuss how technology can revolutionize your business, give us a call today at 708-781-7110.

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Wednesday, May 29 2024

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