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Preferred Blog

Preferred has been serving the Tinley Park area since 1991, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Basic Marketing Technologies to Help You Bring in Business

Basic Marketing Technologies to Help You Bring in Business

We tend to focus a lot of our time on this blog talking about the technologies that businesses can (and usually should) use as a part of their operations. However, without clients or customers coming in, there’s only so much good that these technologies can do. That’s why we wanted to briefly touch on a few technologies that can help you attract more people to your business so that all the other IT solutions we recommend can live up to their potential.

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Good Communication is Critical, Incredible Communication Leads to Innovation

Good Communication is Critical, Incredible Communication Leads to Innovation

Innovation is important to businesses because there are advancements in technologies and strategies that are made all the time that help to improve these businesses’ processes. Although there are several niche business communication strategies to consider—which may apply to your business—we’ve listed the top five universal strategies that all businesses should regard as critical:

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Tip of the Week: How to Grow Your Professional Network Using Facebook

b2ap3_thumbnail_social_media_networking_400.jpgFacebook is a powerful networking tool that can help you build relationships with new professionals and introduce your product or service to entirely new markets and groups of people. That is if you know how to use it. Here are five steps you can take to get started with Facebook and use it to build a professional network.

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Most Business Owners Only See 1-to-3% Consumer Engagement on Social Media

You’re surely aware of how valuable an asset social media is for your brand, but how much interaction are you really getting on your pages? No matter how many views, there’s always room for improvement. Well, you’ll be relieved to hear that even the large corporations don’t get too many hits on social media, despite the massive numbers in their favor.

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3 Interesting Facts about Mobile Marketing

Mobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.

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A Social Networking Primer for SMBs

About the same time that the late six-term Alaskan Senator Ted Stevens was proclaiming that the "internet is not something that you can just dump something on. It's not a big trunk. It's a series of tubes", a phenomenon that would transform the Internet was just starting to go mainstream. Virtual social networking, an idea that had been developed for the better part of a decade was swiftly starting to take a foothold on the web.

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5 Tips to Make Yourself a Better Presenter

Speaking to a crowd, especially one comprised of your peers or potential clients, is a nerve wracking experience. All too often, a speaker will put all his/her effort into a PowerPoint with graphics worthy of James Cameron or distracting animations that spin, sparkle, and pop. As the speaker, you're the focus. Here's a few tips to keep your audience captivated:

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Producing Prime Presentations

At some point or another you will be asked to present information to a crowd of people. Whether you have to give a presentation about how you can best profit from a bake sale for your local PTA or you're presenting a sales pitch to potential investors, vendors, or clients; using advances in presentation technology and methodology to your advantage can help you make a strong first impression and more importantly, a lasting one. Below are some presentation services that can be used to enhance the content of your demonstration.

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      Best Places to Work - 5 YEARS STRONG!!

      Preferred is once again, honored for being a Best Place to Work for the fifth straight year!  Our team is what makes Preferred a Best Place to Work.  

      Daily Herald Suburban Business 2024 Best Places to Work Honorees The Daily Herald Suburban Business has announced the names of 51 companies, in 5 categories of competition, that are honored as the 2024 Best Places to Work in Illinois. This statewide survey and awards program was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state's economy, its workforce and businesses.